META and Proximus sign long-term partnership for League of Legends National Championship

Esports powerhouse META and Belgian telecom provider Proximus have signed an exclusive 18-month contract to bring the official Belgian League for one of esports’ hottest properties, Riot Games’ League of Legends, to the masses.

Rebranded the “Belgian League presented by Proximus”, all matches will now also be shown on Proximus Pickx, Proximus’s own Twitch.tv channels with steps being implemented to bring the entire League to TV in the near future.

“We are extremely happy to welcome Proximus as the leading sponsor and co-broadcaster for the next seasons of the Belgian League. Proximus has shown that it sees esports as something that is here to stay and that will become the next big thing to cover.

Combining the most exciting esports league in Belgium with the power of the largest telecom operator will further increase the visibility and potential for the league as a whole,” says Steven Leunens, Director of Operations at META.

Esports in general is on the rise with League of Legends attracting more than 80 million players every month and the World Championship drawing in an audience of millions as well.

With a total prize purse of €25,000, the winners of the Belgian League will not only get a chance to win big, they will also qualify for the European Masters twice a year, an opportunity to showcase Belgian quality on a more global scale.

Proximus will follow in the footsteps of current league partners Audi, Burger King and OMEN.

For more information:

Steven Leunens
steven.leunens@teammeta.eu
+32 495 34 79 69

About the Belgian League
The Belgian League is Riot Games’ official regional league for one of the world’s largest esports games, League of Legends. In its inaugural season, the league has captivated thousands of viewers and teams like Sector One, KV Mechelen and RSC Anderlecht have battled for Belgian supremacy and have taken a proud stance on the European stage.

About META

META is the Benelux’ leading gaming and esports agency, with decades’ worth of experience in both rapidly-evolving industries.

Known for its creative, innovative projects (including the Benelux’ largest gaming event, GameForce; Belgium’s prime gaming network 4Gamers.be; several top esports leagues such as the Belgian League, the Dutch League, the College League, Rainbow Six Siege Benelux League, and more), META leads the charge in developing and maturing the local gaming and esports markets and guiding companies to navigate it.

Where will I be able to watch the Belgian League?

With Proximus stepping in as a broadcast partner, you will be able to watch the Belgian League on more channels than ever!

As always, you will be able to find the Dutch stream at twitch.tv/gameluxlol

Watch the first Summer playoff match this Monday 27 July at 19:00!